Are you Internet-addict? Imagine facebooking, twittering, sending instant messages and updating statuses and pages while gaining working experience and making your CV different from that of the others. Sounds crazy. But not in China and its PR, marketing and advertising industry.

China's PR and marketing business has already stepped into new era - the era of social media and microblogs. People now shape images and perceive of them via digital communication - the netizens of China can in a matter of hours tarnish the impeccable image of a large company or make a hero out of an ordinary guy. The power of 'weibo' - China's twitter-like microblog and 'renren' - facebook-like social network is driven by more than 30 million of registered users exchanging messages and opinions every second. And that presents a huge platform for successful marketing and advertising campaigns as well as easy means to establish and manage public relationships with the online users who are at the same time the potential customers of a company.

If you are an undergraduate of environmental sciences, there should be no better place for you to enhance your knowledge, get profound experience or start your professional career in that field than China. Let us explain why.

China’s great economic leap forward has made the country face the criticism of the international community as its long-standing issues have been now vastly exposed to the whole world. At present China introduces all the possible measures and takes steps to address these issues in order to maintain its image on global arena.

Strangely, but life-changing decisions are often the ones that we take relatively fast and without giving it a second thought. This is what happened to Joel, a student from France whose life is totally different now.

When a perspective employer receives your CV, the first thing he usually looks at is your experience. For the majority of young graduates it is really challenging then to get a job without it. The requirement of relevant working experince led many students to seek part-time employment while studying or join companies and organizations for a short time right after graduation on a low-paid or unpaid basis, i.e. to cover an internship. And internship seems to be the right way to start your career as it allows you to obtain practical knowledge about the job you pursue while being an actual worker.

Most of education systems around the world are based on theoretical tutoring while there is little chance to apply your knowledge in practice. However, job market is tending to value practical experience more than any theories. Thus, even a diploma with honours or merit does not guarantee any employment and a good salary. You probably heard more than ones many of those «top five» graduates complaining that no one bothered even to mention their high scores at school during job interviews...

The summer for a recent grad without a trust fund means work, usually at an internship full of high hopes that their time toiling away at a reception desk or filing old magazines at The Atlantic in Washington will one day lead them to a full time job at CNN. Oh, to be young again. The possibilities…